service

What is really going to happen?
How can we help you?

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AMAZON

01

Amazon Audit

ADHONEY AMAZON AUDIT (A

3

Stop. Take a look. Who are you?

By doing an individual deep dive into your Amazon account we check content, campaign setup, competitors, keywords and product category status using a tailor made developed inhouse procedure. Afterwards, we evaluate all relevant factors and optimisation potential in a feedback call. In combination with other current trends providing you important insights into the status quo of your products and a data-driven basis for decisions on further strategic measures and possible collaboration.

1

briefing

In the first instance, you provide us with information about the status quo of your account and your desired goals

2

analysis

We examine your account and check: content, product images, PPC, product category and your competitors

3

evaluation

Evaluation    You will receive constructive feedback and understandable recommendations for action illustrated in a roadmap. Followed by Q&A    

02

Strategy development

strategy
development

Together we develop an individual marketplace strategy.In order to be able to successfully sell on Amazon, precise knowledge of the Amazon guidelines and the corresponding market mechanisms is of great importance. But when do I decide for which step? How can competitiveness and sustainable growth be reconciled on this rapid platform? Which other marketplaces offer my company relevant sales markets? Due to our past as sellers, we understand your questions and problems exactly and pick you up where you stand!

structurize

Choosing the right seller model

structurize

Choosing the right seller model

The choice of the right seller model and shipping method should be carefully considered and planned. Many companies lose the overview with the variety of possibilities to classify themselves on Amazon. Together we will find the optimal setup for your products and company situation so that you can concentrate on what you love.

internationalize

Opening up new markets

internationalize

opening up new markets

The topic of internationalisation is becoming increasingly important for SMEs. Pan-European shipping through Amazon (Pan-EU) allows goods to be stored and soled in 7 other countries and offers great potential for smaller sellers as well. After precise market place, demand and competition analyses, we help to evaluate expansion dreams and plan necessary steps in detail.

diversify

A-Z: From Amazon to Zalando.

diversify

A-Z from amazon to zalando

The expansion of sales activities on additional e-commerce platforms should be strategically integrated into an overall distributive concept. On the basis of the product portfolio, we localize suitable complementary marketplaces together with our partners and ensure a smooth and fast integration of your products.

03

Content

content

the process step by step

In order to prevail over competitors in the long term. Perfectly created product images with keeping Amazon's Style Guide in mind on the one hand as well as, attractive product description on the other hand are essential. Through extensive keyword analysis, we ensure maximum visibility of your products by not losing customer readability. We create individual AAA content to ensure the right transportation of  your company’s values to create a unique brand image.

Keywords

Mobile first - a mobile-optimized listing is an important influencing factor for the organic ranking.The keywords located in the title, bulletpoint and backend form the necessary basis for successful PPC advertisements and ensure that your product is played out to suitable search terms.

Description  (A+ / EBC)

Average product sales increase of 11% due to free extension options of the classic product description. Distinguish yourself from your competitors, transport brand image and visualize product features.

Our experts for visual storytelling and create a high brand awareness with recognition value.

images

The first touchpoints are professional product images. They provide a significantly higher CTR (ClickThroughRate) and have a strong influence on the ranking.

We support you in creating and selecting appropriate and expressive product images in our whiteroom especially for product detail shoots.

Keywords
Mobile first - a mobile-optimized listing is an important influencing factor for the organic ranking.The keywords located in the title, bulletpoint and backend form the necessary basis for successful PPC advertisements and ensure that your product is played out to suitable search terms.
Description  (A+ / EBC)
Average product sales increase of 11% due to free extension options of the classic product description. Distinguish yourself from your competitors, transport brand image and visualize product features.

Our experts for visual storytelling and create a high brand awareness with recognition value.
Images
The first touchpoints are professional product images. They provide a significantly higher CTR (ClickThroughRate) and have a strong influence on the ranking.

We support you in creating and selecting appropriate and expressive product images in our whiteroom especially for product detail shoots.

content

04

Advertisment

on-site
advertisment

Together we develop an individual marketplace strategy. In order to be able to successfully sell on Amazon, precise knowledge of the Amazon guidelines and the corresponding market mechanisms is of great importance. But when do I decide for which step? How can competitiveness and sustainable growth be reconciled on this rapid platform? Which other marketplaces offer my company relevant sales markets? Due to our past as sellers, we understand your questions and problems exactly and pick you up where you stand!

sponsored products

Keyword targeted cost per click search ads are a great way to get more visibility. Being familiar with products benefits, target customer, and search queries are essential for a good performance. By managing to get the targeting keywords right, Sponsored Product ads can do a great uplift when it comes to sales.

sponsored brands

Interact with the customer at the very beginning of their purchase process, as they mostly appear at the top of the search results. Using this ad format you are able to choose an individual title and image. By including up to three products, Sponsored Brands are highly effective when having a palette of compatible, complementary products.

sponsored Display

These ads appear on product detail pages, customer review pages, on top of the offer listing page, and below search results. While Sponsored Product Ads and Sponsored Brand Ads use keywords to target audiences, Sponsored Display Ads use Amazon’s audience demographics data to target audiences based on their shopping behavior.

amazon dsp

With Amazon Demand Site Platform, the purchase and distribution of display, video, mobile and search ads, allowing businesses to efficiently reach Amazon shoppers on Amazon sites, across the web, and in mobile apps.Incorporating Amazon DSP into your overall marketing strategy will help target customers at various points during their shopping journey. This is one of the most effective tools for brands looking to take their advertising strategies and sales performance to the next level.

what about off-site advertisment?

Find out more about what happens outside Amazon.

SEE MORE

05

Live Reporting Dashboard

live reporting
dashboard

All important KPI's at a glance!

The most important basis for any consultation and decision making is a accurate and granular monitoring. We present all relevant data in a transparent real-time dashboard by giving you all important KPIs clearly prepared at a glance to make your success measurable and scalable.

focus

Focus on profitable products and eliminate unprofitable products

proactive

Respond proactively to negative trends such as falling sales, increasing returns and click prices

transparents

Gain full transparency of all important key figures combined in one place at any time

06

Reviews

up to 4x more
customer
reviews

005

reviews

The number and quality of positive reviews represents a significant purchase decision for 97% of all Amazon shoppers and provides significantly higher customer trust and conversion rates.

We create automated e-mail follow up sequences so that e-mails are sent to your customers after each order.

Up to 4x more
reviews
100% Amazon
compliant
48 % less negative
reviews
100% automated
& 100% legal

07

Trainings

trainings

we invest in what is important!

Passionate Amazon consultants instead of black box agencies - we share our knowledge with you!

1 on 1 Coaching

Do you have specific questions and need intensive live coaching via split screen and video conference? Then we can offer you an optimal solution with our flexibly bookable coaching sessions. Get important insights and quench your thirst for knowledge!

Workshop

In an interactive workshop, we will give you an understanding of the Amazon topic and show you the hurdles that need to be overcome in order to position yourself profitably on Amazon in the long term. We would be happy to design workshops according to your requirements or main topics.

Speaker

Whether at trade fairs, conferences or internal company events - our practice-oriented speakers convince with professional competence and convey their knowledge in lively presentations. Contact us for individual offers.